The Countdown Continues! National Sunglasses Day is Two Weeks Away
It’s The Vision Council’s mission to see National Sunglasses Day promoted and celebrated everywhere eyewear is purchased – think large and small retail and convenience stores, mass merchandisers and drug chains, pharmacies, and eyecare provider offices across the country. As a member of our organization, you understand the significance of spreading this message to the public and those in the industry.
The Vision Council encourages you to jump on the National Sunglasses Day bandwagon and help promote its messaging. Here are a few ways you can directly get involved:
- Offer sales incentives. Consumers thrive off of freebies and discounts. On June 27, consider providing a discounted price on your sunwear products.
- Take advantage of the power of the web and social media. Share information about National Sunglasses Day via your website and social media outlet(s), leveraging the official hashtags: #NationalSunglassesDay and #SunglassSelfie.
- Tap in to your existing relationships. Already have a partnership with a celebrity, blogger or influencer? Encourage them to share a National Sunglasses Day-themed social media or blog post.
- Plan a National Sunglasses Day event. Get your community involved by hosting an event on June 27 to share the National Sunglasses Day messaging.
Additionally, we are arming you with the resources you need to help make the June 27 commemorative date a huge success. Visit thevisioncouncil.org for more details about how to get involved, and how to access official National Sunglasses Day marketing collateral, including all new countdown-themed social media images for your use.
Please share your National Sunglasses Day plans with The Vision Council, so our team can further assist with and promote your efforts. The Vision Council can provide members with additional materials, including UV research, infographics and sample social media posts. Reach out to Lindsey Ruhe, The Vision Council’s marketing & communications manager, or visit thevisioncouncil.org, for more information.