The Vision Council secured a kids' back-to-school sunwear and eyewear trends segment for its Eyecessorize campaign that aired Monday, Sept. 18, on "Atlanta and Company," a morning TV show that has an estimated audience of 43,470 viewers.
Presented by style expert Candace Corey, the segment – which is also available on 11alive.com (receiving 128,... Read More »
We need your two cents to ensure we're meeting your needs
To our valued members,
As a trade association, everything that we do is driven by the needs of our members, and our programs are designed to provide the greatest possible benefit for our diverse 700+ company membership.
Our 'Member Needs' survey—now open to all members for input—is how we... Read More »
Let's keep the momentum from National Sunglasses Day 2017 going as we kick off the campaign for 2018! The Vision Council is proud to report the campaign ultimately garnered more than 900 million online, broadcast, social media and print consumer media impressions, with the official #NationalSunglassesDay hashtag trending as No. 1 on Twitter and... Read More »
Following recent inquiries from our members asking for more information about product testing, The Vision Council is providing you with a list of our members who provide such services. They are listed alphabetically below with their company descriptions and contact information.
We hope you find this information useful. Please... Read More »
The Vision Council secured a digital eye strain-focused segment on NBC's "TODAY," a nationally syndicated morning show with an estimated viewership of 4,228,604, which aired this morning, Aug. 31. NBC medical news contributor, Dr. Natalie Azar educated viewers on the symptoms of and solutions to combat digital eye strain, highlighting key stats... Read More »
Member Video Update: Rx Lenses Exempted from UDI Requirements
In the latest installment of The Vision Council's Member Video Update series, available on our LinkedIn page, we're joined by The Vision Council's senior technical director and Lens Division liaison, Michael Vitale, to discuss the recent regulatory victory exempting prescription lenses... Read More »
Save the Date!
The Low Vision Division will host its Fall Meeting on Thursday, October 12 at the American Academy of Optometry's Meeting.
Thursday, October 12, 2017Palmer House Hilton Hotel17 East Monroe StreetChicago, Illinois 60603Salon 12 meeting room, 3rd floor8–10 a.m. CT
Join us to learn more about the Division's exciting programs, including... Read More »
Industry research and data analysis are critical to running a successful business. From invaluable optical market trends to consumer opinions and future purchasing trends, The Vision Council's research programs offer a unique view on the optical industry.
Contact our team today to schedule your one-on-one meeting at Vision Expo West. Learn more... Read More »
Join us at The Vision Council's 2018 Executive Summit from Jan. 24–26, at the acclaimed Hotel del Coronado in Coronado, California – an exclusive event filled with opportunities for executive-level networking, leadership development, economic trends, and business strategies.
This year's theme is Idea to Implementation. Turning an idea to reality... Read More »
Members of The Vision Council receive one FREE subscription to the VisionWatch Member Dashboard as a part of membership.
Powered by VisionWatch data – The Vision Council's 15-year running study of the U.S. ophthalmic market – the dashboard lets you open up key VisionWatch data for deeper dives into industry trends and benchmarks, and producing the... Read More »