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The Vision Council is pleased to share the launch of a new brand identity, including a reimagined logo and a new website designed to better serve and accommodate the needs of members and the vision care community at large.

The rebrand and website launch represent the initial…

Wednesday, Sept. 9 at 12:15 p.m. EDT

The Vision Council invites members to register now for a virtual panel, Checking In Globally During the Pandemic, taking place tomorrow, Sept. 9 at 12:15 p.m. EDT as part of the

The Vision Council serves as a leading resource for the most comprehensive optical industry research, fielding surveys on a regular basis to monitor attitudes and behaviors among consumers, industry member companies and eyecare professionals. Below is a snapshot of compelling data from the research team’s recent studies.

Positive gains…

Late on Friday, August 28, 2020, The U.S Trade Representative (USTR) denied all requests to extend the existing China 301 duty exclusions for spectacle frames and reading glasses. Therefore, as of September 1, 2020, the 7.5% China 301 duty will be imposed again on those optical products. Other relevant duties, taxes and fees assessed on frames…

Last week, we reported an increase in voluntary mask usage among U.S. eyecare patients from June to July. We continued our analysis of mask use and policy compliance in this week’s ECP Insights Panel survey. Following are three highlights from that survey.

Majority of ECPs require employees and patients to wear face masks

Most…

Industry Data Snapshot, Updates on Paycheck Protection Program Loan Forgiveness Process and a Call for Submissions – What Creative Solutions is Your Optical Practice Implementing to Stay Open for Patients Amidst Childcare Disruptions

Reopeneyecare.com, the digital platform…

The Vision Council serves as a leading resource for the most comprehensive optical industry research, fielding surveys on a regular basis to monitor attitudes and behaviors among consumers, industry member companies and eyecare professionals. Below is a snapshot of compelling data from the research team’s recent studies.

Voluntary mask…

Reopeneyecare.com, the recently launched digital platform sponsored by The Vision Council and designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, posted an industry data snapshot on the website’s homepage this week regarding the…

Reopeneyecare.com, the recently launched digital platform sponsored by The Vision Council and designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, posted an encouraging industry data snapshot on the website’s homepage this week…

The Vision Council has released the results of the 2019 VisionWatch Cataract Report. Conducted in December 2019, the study measures changes in consumer behavior related to vision and vision correction after undergoing cataract surgery. The intent of the study was to explore how cataract surgery might affect vision correction markets and,…