The Vision Council's Eyecessorize campaign participated in a highly successful holiday 2017 and spring 2018 press preview held by its fashion public relations firm, BWR PR, at its showroom on October 18 and 19. The event garnered more than 70 media attendees from a range of short- and long-lead outlets including fashion and lifestyle editors,... Read More »
In the latest installment of The Vision Council's Member Video Update series, available on our LinkedIn page, we're joined by Greg Chavez to talk about why it's important for all of our members to complete our 'member needs assessment' survey.
Click here to view the video.
The Vision Council's member needs assessment survey - open until next... Read More »
Don't miss the most important conversations of the year. Register now for the 2018 Executive Summit.
Join us January 24-26 at the Hotel Del Coronado in California and engage and problem solve with people who do the same things you do, and face the same challenges.
Together we sort through the toughest questions, have the difficult discussions, and... Read More »
As a co-owner of Vision Expo, The Vision Council is excited to share a new addition that will grow the show, enhance the quality and diversity of the education, and deliver an even bigger audience of attendees that are important to you.
Through a partnership with ABO&NCLE, Vision Expo will bring the industry's premier optician and contact lens... Read More »
The Vision Council was happy to kick off National Sunglasses Day 2018 at the Sunglass & Reader Division happy hour at the Bouchon as part of International Vision Expo West. The Vision Council would like to extend a thank you to those in attendance – we are grateful for your support of our organization and the National Sunglasses Day campaign.... Read More »
Following recent inquiries from our members asking for more information about product testing, The Vision Council is providing you with a list of our members who provide such services. They are listed alphabetically below with their company descriptions and contact information.
We hope you find this information useful. Please... Read More »
Q2 2017 Market Research ReportsThe Vision Council's second quarter 2017 market research reports are now available for download. This includes:
Consumer Barometer Report
OTC Readers Index Report
Plano SG Index Report
Plano Sunglasses Up to $30 Report
TVC Report Card
Detailed Market Analysis Report
Quarterly Market Overview
Canada Market Overview... Read More »
LPT Division Meeting at Vision Expo West: Meeting Materials Now Available
The meeting materials are now available for the LPT Division Meeting, held in conjunction with Vision Expo West 2017. This year's meeting covered a broad spectrum of topics for members including Smart Manufacturing and updates from The Vision Council's Shows, Marketing and... Read More »
The Hotel Del is a bucket list property and when you add in a blockbuster program of speakers and networking, this is one meeting you can't afford to miss.
Daymond John of "Shark Tank" fame
Five S.H.A.R.K.S points: Fundamentals for success in business and life
Erik Wahl – Inspirational and theatrical
The discipline of creativity... Read More »
The Vision Council secured a readers-focused tips and trends segment for its Eyecessorize campaign that has aired for the past five days – from Oct. 9 through Oct. 13 – on "Coffee with America," a nationally syndicated morning TV show that runs in 180 markets with an estimated audience reach of 2,500,000.
Presented by eyewear style expert and... Read More »